How we use cookies on our website and how to manage your preferences
Last updated: May 2025
Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website. They are widely used to make websites work efficiently and to provide information to the website owner.
Cookies can be "first-party" cookies (set by the website you are visiting) or "third-party" cookies (set by a third party such as Google). They can be "session cookies" (deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).
Cookies do not give us access to your computer or any information about you other than the data you choose to share with us.
The website 247emergencyplumbingmidlothian.co.uk uses cookies for the following purposes:
These cookies are necessary for the website to function correctly. They cannot be switched off in our systems and are usually only set in response to actions made by you, such as filling in a form. Without these cookies, parts of the website may not work properly.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| PHPSESSID | 247emergencyplumbingmidlothian.co.uk | Preserves user session state across page requests | Session (deleted when browser closes) |
We use Google Analytics to collect anonymised statistics about how visitors use our website — for example, which pages are most popular, how long visitors stay, and where they come from. This helps us improve our website and services. Analytics cookies do not identify you personally.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website | 2 years |
| _ga_* | Google Analytics (GA4) | Used by Google Analytics 4 to persist session state | 2 years |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website | 24 hours |
| _gat | Google Analytics | Used to throttle the request rate to Google Analytics | 1 minute |
You can opt out of Google Analytics tracking by installing the free Google Analytics Opt-out Browser Add-on.
We use Google Ads to advertise our services online. Conversion tracking cookies help us measure when someone who clicked on one of our ads then contacted us through our website. This allows us to understand which ads are effective. These cookies do not identify you personally to us.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _gcl_au | Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites | 3 months |
| _gcl_aw | Google Ads | Stores information about the last click-through from a Google ad to the website | 90 days |
| NID / DSID | Used to target ads on Google services to users based on their recent searches | 6 months |
As described above, some cookies on our website are set by third parties (principally Google). We do not have direct control over these cookies. Please refer to the privacy policies of the relevant third parties for more information:
You have the right to accept or decline cookies. Most web browsers accept cookies by default, but you can usually modify your browser settings to decline cookies if you prefer. Please note that disabling certain cookies may affect the functionality of our website and other websites you visit.
Instructions for managing cookies in the most common browsers:
To specifically opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on, which is available for all major browsers.
You can manage your Google Ads personalisation settings at adssettings.google.com or opt out of interest-based advertising through the Your Online Choices website.
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to check this page periodically to stay informed about our use of cookies.
For more information about how we process your personal data and your rights, please read our Privacy Policy.
If you have any questions about our use of cookies, please contact us:
24/7 Emergency Plumbing Midlothian